The State of Online Networking: I

October 23, 2009 at 14:04 2 comments

In the summer of 2009, we conducted a non-affiliated survey of American professionals to understand more about their online networking habits on sites like LinkedIn, Xing, Plaxo, Facebook, etc. The results, in some cases, stray from expectations and point to this trend we spot of online: networks growing without adding much value.

primaryreasons_networking

Some of these results, particularly for job interest, could be swayed by the economic times, but in general, a fair amount, 49%, of professionals are primarily using online networking tools to advance their careers. But how effective do they rate these networks to be to further their career objectives?

effectiveness

These results are a bit more interesting – only 19% of those surveyed actually find their current open networks to be effective. Around 51% find it to be hardly effective at all. What are the reasons for this? We will continue to explore that and reveal our results over a series of upcoming posts, but till then, we want to hear from you – how effective are your current networking efforts online to your career? Tweet, comment, email or Facebook us back!

Entry filed under: 1. Tags: .

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2 Comments Add your own

  • 1. V. Atica  |  October 23, 2009 at 20:17

    One of the reasons that I stopped using a certain open networking tool is that I never got answers from the people I was trying to get help from – to reach their contacts. It was very frustrating. It has been far more effective in producing a warm lead, to canvas my co-workers and friends – harder though, in that it puts them in a position to have to say no sometimes, and I don’t like making them uncomfortable in that way.

    Reply
  • 2. Online Networking. What ails you? « Who@'s Blog  |  November 3, 2009 at 21:51

    [...] 3, 2009 Continuing upon our survey series on networking, we last told you about the state of open networking and that many professionals found their current [...]

    Reply

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